# Source: https://docs.zapier.com/platform/publish/partner-faq.md

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zapier.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Integration success strategies

> With 8,000+ public integration partners on Zapier, use these 10 tried-and-true tactics from our top partners to skyrocket your growth and earn you more <a href='https://zapier.com/developer-platform/partner-program' target='_blank'>benefits from the Partner Program</a>.

* [Level up your team](#level-up-your-team)
* [Monitor your integration insights on growth and usage](#monitor-your-integration-insights-on-growth-and-usage)
* [Boost user adoption by seamlessly embedding Zapier](#boost-user-adoption-by-seamlessly-embedding-zapier)
* [Share Zapier use cases in your onboarding](#share-zapier-use-cases-in-your-onboarding)
* [Add new features to your Zapier integration](#add-new-features-to-your-zapier-integration)
* [Power up your app marketplace with Zapier-enabled listings](#power-up-your-app-marketplace-with-zapier-enabled-listings)
* [Suggest Zapier as an answer to common support questions](#suggest-zapier-as-an-answer-to-common-support-questions)
* [Point empty marketplace search results to Zapier](#point-empty-marketplace-search-results-to-zapier)
* [Surface Zapier in your website footer](#surface-zapier-in-your-website-footer)
* [Leverage marketing automation](#tipleverage-marketing-automation)

## Level up your team

Make sure your sales and support teams say “yes!” when asked about an integration. Share these bite-sized [Zapier 101 videos](https://learn.zapier.com/) to get them up-to-speed on Zapier.

## Monitor your integration insights on growth and usage

Review your integration insights on a regular cadence to guide making decisions and [inform you on the quality](/platform/manage/integration-insights) of your integration. We routinely hear from our partners that Zapier users are higher-value, sticky users. So, it's important to keep a pulse on how the integration is doing.

**Clearbit case study:** Clearbit carefully tracks the success of their users and discovered Zapier users are 20% less likely to churn. Armed with this data, their team prioritizes promotion and development strategies that encourage more of their users to try integrations.

## Boost user adoption by seamlessly embedding Zapier

Keep users engaged inside your own platform by embedding the Zapier experience in your app. Help users easily discover, build, and manage Zaps with our prebuilt, low-code [Workflow Element](https://docs.zapier.com/powered-by-zapier/integration-marketplace/low-code/workflow-element), or utilize our [Workrflow API](https://docs.zapier.com/powered-by-zapier/workflow-api/intro) to create a seamless, custom solution.

**Jotform case study:** Jotform makes it easy for users to connect their forms to other apps to send form responses. Within every form builder, users have the ability to search for integrations, discover popular use cases, and build and edit Zaps all without leaving Jotform.

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> **Do this yourself by:**

> * Using the [Workflow Element](https://docs.zapier.com/powered-by-zapier/integration-marketplace/low-code/workflow-element) or [Zap Templates](https://platform.zapier.com/embed/zap-templates) to embed popular Zaps in just a few minutes.
> * Or designing a custom experience like Jotform did via our [Workflow API](https://docs.zapier.com/powered-by-zapier/workflow-api/intro).

## Share Zapier use cases in your onboarding

From tool tips to testimonials, make sure your newest customers know it's possible to connect your tool to 7,000+ other web apps via Zapier.

**Base CRM case study:** Base CRM shares a customer story in their onboarding sequence to help new users picture automation magic in their own work. The result? Stickier users right from the get-go.

<Frame>
  <img src="https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/9b1c3ac4d870456e5f4ceedc85159878.webp?fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=5adafd7d0b7606bd24ef5ae743d9b4cd" data-og-width="1528" width="1528" data-og-height="1012" height="1012" data-path="images/9b1c3ac4d870456e5f4ceedc85159878.webp" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/9b1c3ac4d870456e5f4ceedc85159878.webp?w=280&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=2bcf34af2be93577c7c9f2b68a8a8f7d 280w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/9b1c3ac4d870456e5f4ceedc85159878.webp?w=560&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=656d6e3b9ee1bc01ad3309c637323704 560w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/9b1c3ac4d870456e5f4ceedc85159878.webp?w=840&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=01c76280dfe0440e39608f85533aae13 840w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/9b1c3ac4d870456e5f4ceedc85159878.webp?w=1100&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=e414248f0b9d664f6de187db2913b106 1100w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/9b1c3ac4d870456e5f4ceedc85159878.webp?w=1650&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=b94d1b2c1be0351b582b645558c1d1fe 1650w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/9b1c3ac4d870456e5f4ceedc85159878.webp?w=2500&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=6588c85cf1744037516c458e2822eece 2500w" />
</Frame>

> **Do this yourself by:**

> * Identifying a point in your onboarding sequence that makes sense to introduce Zapier to new users.
> * Linking to a customer story, a detailed help doc, or even display your most popular Zaps with [a simple snippet of code](https://platform.zapier.com/embed/zap-templates).

## Add new features to your Zapier integration

As your product evolves, your integration should, too. An up-to-date, bug-free integration makes automation simple for users.

**Thinkific case study:** As Thinkific's feature set grows, they improve their Zapier integration, too. By promoting these updates in blog posts and product newsletters, existing users learn how to power up their workflows and new users discover Zapier automation.

<Frame>
  <img src="https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/945be106295dfa438f9479275f492eff.webp?fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=6d2bbb87224bb872e3db5858a0dd1d07" data-og-width="1440" width="1440" data-og-height="870" height="870" data-path="images/945be106295dfa438f9479275f492eff.webp" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/945be106295dfa438f9479275f492eff.webp?w=280&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=834bacf301fb60e768f8f1012ec8eebc 280w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/945be106295dfa438f9479275f492eff.webp?w=560&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=25c37db890a5c074196e55996618da94 560w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/945be106295dfa438f9479275f492eff.webp?w=840&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=9cbbfd69d0f62bf3fbd945eb9c6f8d2b 840w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/945be106295dfa438f9479275f492eff.webp?w=1100&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=431d896f5133e7100f2d7f2cfe8b2b02 1100w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/945be106295dfa438f9479275f492eff.webp?w=1650&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=f32a2754d71e750d5d76d5ee5fbb8c72 1650w, https://mintcdn.com/zapier-82f0e938/ziHY4Q2Lym35bUQM/images/945be106295dfa438f9479275f492eff.webp?w=2500&fit=max&auto=format&n=ziHY4Q2Lym35bUQM&q=85&s=86b80865ef47e14265892e4e7caec9a1 2500w" />
</Frame>

> **Do this yourself by:**

> * Making updates your users are asking for. Review feature requests by logging in to [the dashboard](https://developer.zapier.com/) with your developer credentials.
> * Creating new [Zap templates](https://developer.zapier.com/zap-templates) to inspire use cases.
> * Promoting the new Zapier features to your users in a blog post or email.

## Power up your app marketplace with Zapier-enabled listings

Chances are, your users are searching your marketplace for the apps they want to connect to. Close the loop on those high-intent searches with listings for the apps your users search for most, powered by Zapier.

**Any.do and Wufoo case studies:** Any.do uses our plug-and-play Workflow Element to show off a huge library of integrations enabled by Zapier, while Wufoo powers its integration marketplace with our Workflow API. This way, you're providing users and prospects the widest selection of apps to search through when they're looking for integrations to connect.

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  <img src="https://cdn.zappy.app/1ba8ac90ca98401b0234f04ee188e8fd.gif" />
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  <img src="https://cdn.zappy.app/5771591ec4d63017651c1b62849a0778.png" />
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> **Do this yourself by:**

> * Leveraging the [Workflow Element](https://docs.zapier.com/powered-by-zapier/integration-marketplace/low-code/workflow-element).
> * Or utilizing [Zapier's Workflow API](https://docs.zapier.com/powered-by-zapier/workflow-api/intro) to programmatically deploy and maintain your marketplace.

## Suggest Zapier as an answer to common support questions

What are your customers searching for help on? Our top partners think beyond a one-size-fits-all Zapier help doc. Whether it's how to export data to Google Sheets, or how to get custom alerts for new data, crafting custom Zapier tutorials helps you have answers at the ready.

**Trello case study:** Trello's team gets a lot of questions about how to import project data. [This help doc](https://help.trello.com/article/751-importing-data-into-trello) shows how easy it is to automatically import to Trello, and directs users to Zapier.

> **Do this yourself by:**

> * Asking your support and sales teams about the questions they often receive. Can Zapier solve these problems?
> * [Creating a pre-made Zap](/platform/publish/zap-templates) for a step-by-step solution to that common problem.
> * Writing a tutorial with the pre-made Zap [embedded](https://platform.zapier.com/embed/zap-templates) in your help docs so readers can build the workflow without leaving your site.

## Point empty marketplace search results to Zapier

Make sure your users aren't left empty-handed. When search results in your marketplace turn up empty, point them to Zapier (chances are, we support their favorite app).

**Help Scout case study:** Help Scout prompts users to search for the integrations they want. When a search result comes up empty, a short snippet of default text suggests Zapier.

<Frame>
  <img src="https://mintcdn.com/zapier-82f0e938/2ebL4bG5uJP5JVc0/images/c6e2f18f1054a28e75a975cd9c3f99f8.webp?fit=max&auto=format&n=2ebL4bG5uJP5JVc0&q=85&s=42c44b8d383463097a1bc111de8c6038" data-og-width="1286" width="1286" data-og-height="680" height="680" data-path="images/c6e2f18f1054a28e75a975cd9c3f99f8.webp" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/zapier-82f0e938/2ebL4bG5uJP5JVc0/images/c6e2f18f1054a28e75a975cd9c3f99f8.webp?w=280&fit=max&auto=format&n=2ebL4bG5uJP5JVc0&q=85&s=c3541ee0f1c47a29d79738ba7315c089 280w, https://mintcdn.com/zapier-82f0e938/2ebL4bG5uJP5JVc0/images/c6e2f18f1054a28e75a975cd9c3f99f8.webp?w=560&fit=max&auto=format&n=2ebL4bG5uJP5JVc0&q=85&s=11b55bba29b065bb64289c93459b052d 560w, https://mintcdn.com/zapier-82f0e938/2ebL4bG5uJP5JVc0/images/c6e2f18f1054a28e75a975cd9c3f99f8.webp?w=840&fit=max&auto=format&n=2ebL4bG5uJP5JVc0&q=85&s=c90e10e40dc3e00dc446713f0f8abb38 840w, https://mintcdn.com/zapier-82f0e938/2ebL4bG5uJP5JVc0/images/c6e2f18f1054a28e75a975cd9c3f99f8.webp?w=1100&fit=max&auto=format&n=2ebL4bG5uJP5JVc0&q=85&s=8dbbc6114322394bb34b655160976f25 1100w, https://mintcdn.com/zapier-82f0e938/2ebL4bG5uJP5JVc0/images/c6e2f18f1054a28e75a975cd9c3f99f8.webp?w=1650&fit=max&auto=format&n=2ebL4bG5uJP5JVc0&q=85&s=99f6a96747c283864724133029de4be6 1650w, https://mintcdn.com/zapier-82f0e938/2ebL4bG5uJP5JVc0/images/c6e2f18f1054a28e75a975cd9c3f99f8.webp?w=2500&fit=max&auto=format&n=2ebL4bG5uJP5JVc0&q=85&s=a190c3433a11fd946d9408211851b37d 2500w" />
</Frame>

> **Do this yourself by:**

> * Adding a search bar to your integrations directory.
> * Displaying this sentence as default text on an empty search state, “Can't find what you're looking for? See if you can integrate with it via Zapier.”

## Surface Zapier in your website footer

Help your users find what they're looking for by linking to your Zapier integration from your site footer.

**Close.io case study:** Close.io helps users discover their Zapier integration by linking to Zapier topics from their footer. This helps new users find out about Zapier and keeps Close.io as a top Zapier integration.

## Leverage marketing automation

Zero in on the users most likely to adopt automation into their everyday work. Watch for users to hit key milestones in your app, like creating a new contact or exporting data. Then, suggest automation as a natural next step.

**Autopilot case study:** Autopilot celebrates when users activate a chat feature, then suggests Zapier as a solution for automated contact management.

<Frame>
  <img src="https://mintcdn.com/zapier-82f0e938/MptVjeuYuatFg3LM/images/5a6b1f983bc431286a2e1501b50a8257.webp?fit=max&auto=format&n=MptVjeuYuatFg3LM&q=85&s=794ccfe6e6d1296529e54f445a96ab95" data-og-width="344" width="344" data-og-height="448" height="448" data-path="images/5a6b1f983bc431286a2e1501b50a8257.webp" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/zapier-82f0e938/MptVjeuYuatFg3LM/images/5a6b1f983bc431286a2e1501b50a8257.webp?w=280&fit=max&auto=format&n=MptVjeuYuatFg3LM&q=85&s=eadbe5d0343bb7cf18cd9113341362cf 280w, https://mintcdn.com/zapier-82f0e938/MptVjeuYuatFg3LM/images/5a6b1f983bc431286a2e1501b50a8257.webp?w=560&fit=max&auto=format&n=MptVjeuYuatFg3LM&q=85&s=ecb785a07b1ea84314073aa651ffbea7 560w, https://mintcdn.com/zapier-82f0e938/MptVjeuYuatFg3LM/images/5a6b1f983bc431286a2e1501b50a8257.webp?w=840&fit=max&auto=format&n=MptVjeuYuatFg3LM&q=85&s=a0793b7e37b1de89600fe7297a97f3a0 840w, https://mintcdn.com/zapier-82f0e938/MptVjeuYuatFg3LM/images/5a6b1f983bc431286a2e1501b50a8257.webp?w=1100&fit=max&auto=format&n=MptVjeuYuatFg3LM&q=85&s=761178568189a430563ecee4e596cd7c 1100w, https://mintcdn.com/zapier-82f0e938/MptVjeuYuatFg3LM/images/5a6b1f983bc431286a2e1501b50a8257.webp?w=1650&fit=max&auto=format&n=MptVjeuYuatFg3LM&q=85&s=f1b36d2555b843d62484848ad6a2a9ad 1650w, https://mintcdn.com/zapier-82f0e938/MptVjeuYuatFg3LM/images/5a6b1f983bc431286a2e1501b50a8257.webp?w=2500&fit=max&auto=format&n=MptVjeuYuatFg3LM&q=85&s=13f7f1c68830f0da5b8e97ef6a16ac21 2500w" />
</Frame>

> **Do this yourself by:**

> * Identifying key actions your users that can be boosted with automation.
> * Using your marketing automation to message users who take that action.

***

*Need help? [Tell us about your problem](https://developer.zapier.com/contact) and we'll connect you with the right resource or contact support.*