# Source: https://docs.unifygtm.com/reference/management/credit-system.md

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Unify Credit System

> Learn how credits work in Unify.

## Overview

Unify operates on a flexible, usage-based credit system that scales with your
needs. Credits are consumed by various activities such as prospecting,
enrichment, AI Agent runs, and certain intent signals.

## How credits work

Here are the key points to know about the credit system:

* **Credit Value**: Each Unify Credit represents a unit of platform usage.

* **Consumption**: Credits are deducted in real-time as features are used.

* **Replenishment**: Credits reset monthly or annually based on your plan. Add
  credits at anytime on the [Usage](https://app.unifygtm.com/dashboard/settings/organization/usage)
  page or upgrade your plan on the [Plans & Billing](https://app.unifygtm.com/dashboard/settings/billing)
  page.

You can monitor your credit consumption on the [Usage](https://app.unifygtm.com/dashboard/settings/organization/usage)
page.

## Credit consumption

Different features consume credits at different rates. Here's a breakdown of the
credit consumption of each feature:

| Feature                        | Unify Credits | Unit                              | Description                                                                                                                  |
| ------------------------------ | ------------- | --------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- |
| Website Reveals                | 0.1           | Per website visitor revealed      | Website reveals are triggered by adding our website tag and turning on Unify Intent.                                         |
| Person Enriched (B2B Email)    | 2             | Per person enriched               | People that are uploaded via CSV without emails or prospected via the prospecting step are enriched when run through a Play. |
| Person Enriched (Phone Number) | 4             | Per person enriched               | Phone number enrichment can be turned on in the prospecting node in Unify.                                                   |
| New Hire Tracking              | 5             | Per new hire found                | A new hire is returned when someone within the customer defined specifications that has moved jobs in the last 90 days.      |
| Champion Tracking              | 1             | Per champion track attempt        | Champions are set up by users and are tracked on a monthly basis.                                                            |
| AI Agent                       | 0.1           | Per question answered per company | Agents can be configured to answer various per each company or person they are run on.                                       |

## Best practices

* **Use Prospecting Limits**: Set limits on the number of people you want to prospect for at each company, especially when targeting only a couple personas.

* **Create Specific Personas**: Be as specific as possible when listing titles to include or exclude in your buyer persona to make sure you aren't prospecting for unqualified contacts.

* **Set Global Exclusions**: Exclusions are a helpful way to make sure that you are not prospecting, enriching, or tracking people who don't fit your ICP.

## Need Help?

* Contact [billing@unifygtm.com](mailto:billing@unifygtm.com) for credit-related questions

* Visit our [Reference Center](/reference/overview) for detailed guides on each feature