# Source: https://docs.unifygtm.com/reference/signals/champions.md

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Champion Tracking

> Automatically track your champions and take action on them.

## What is a Champion?

Your companies' champions are customers who have used and advocated for the adoption of your product or services.

## What is Champion Tracking?

With Champion Tracking, you can define filters to select your company's champions and automatically follow when they change jobs.
A champion who has changed jobs is indicative of an opportunity with an outsized probability of success.

When enabled, the job statuses of each of your champions will be checked once per month
and their new contact information will be found when they change jobs. This information is extremely
valuable for breaking into new accounts and performing retargeting campaigns.

Unify will automatically create an exclusion for the old contact records of your champions who have changed jobs.
This means that the old records won't appear in audiences nor be sequenced.

You will be charged one credit per champion tracked per month regardless of whether a job change was detected.
You can view the `Tracking` tab in the Champion Tracking Settings page to see who is being tracked.

### Set Up Champion Tracking

Define who your champions are.

#### Enabling

1. In the Unify app, go to [Settings -> Track -> Champions](https://app.unifygtm.com/dashboard/settings/champion-tracking).

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2. Click the toggle at the top of the page to open the Champion Tracking Settings modal.

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3. Define filters to identify your champions to track. For example, users commonly filter down to companies with Closed Won opportunities.

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4. Click `Enable Champion Tracking`.  Unify will track your champions once per month starting from the moment you enable Champion Tracking.

#### Disabling

1. In the Unify app, go to [Settings -> Track -> Champions](https://app.unifygtm.com/dashboard/settings/champion-tracking).

2. Click the toggle and click `Disable` to disable Champion Tracking. You will still be able to view job changes Unify has already detected throughout the app, but people will stop being tracked monthly.

<Frame><img src="https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/disable-champ-tracking-2.png?fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=44f909f05e8de9cd3459900b4f8d44ef" alt="" data-og-width="3190" width="3190" data-og-height="2006" height="2006" data-path="images/disable-champ-tracking-2.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/disable-champ-tracking-2.png?w=280&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=37840ca83b10acac8200e7b71af94b54 280w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/disable-champ-tracking-2.png?w=560&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=3ca0c5786a6be5549a4eb9b9360d8a60 560w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/disable-champ-tracking-2.png?w=840&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=02ef09b410b119d0f38a23ac19bffb6e 840w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/disable-champ-tracking-2.png?w=1100&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=699c345a32a591369d79abeccd711ada 1100w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/disable-champ-tracking-2.png?w=1650&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=0caef2bbf46fae9958ec8cf8474df7fd 1650w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/disable-champ-tracking-2.png?w=2500&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=d1812ee51780aae9b99e56e91e108506 2500w" /></Frame>

### Take Action on Champion Job Changes

Take action when Unify detects a champion job change.

#### Champion Tracking Audience Filters

In the audience builder, you can add filters for champion job changes.
Connect these audiences to Plays, sequences, and Slack alerts to automate workflows triggered by these changes.

Here is an example of audience filters that includes all champions for whom Unify has ever detected a job change:

<Frame><img src="https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/audience-champ-tracking.png?fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=69aa43da46a441052de6cd5672c37350" alt="" data-og-width="1765" width="1765" data-og-height="1491" height="1491" data-path="images/audience-champ-tracking.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/audience-champ-tracking.png?w=280&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=17bd9ea96d75b641f52fc34fff1d2eac 280w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/audience-champ-tracking.png?w=560&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=8e5fff1f1d53c86cf49c9060416bcba2 560w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/audience-champ-tracking.png?w=840&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=f684e26635560738a6f5543ce86d1dd8 840w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/audience-champ-tracking.png?w=1100&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=49dfbfdae52be7e72d137294c6ef8a4a 1100w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/audience-champ-tracking.png?w=1650&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=7219bcef0073b832564fcc3271ec750e 1650w, https://mintcdn.com/unify-19/hCdysogYM6qFbUs-/images/audience-champ-tracking.png?w=2500&fit=max&auto=format&n=hCdysogYM6qFbUs-&q=85&s=7316adfbfd2c24cf383b145c20e36c36 2500w" /></Frame>

### Frequently Asked Questions

#### How can I be notified in Slack whenever a champion changes jobs?

Create an audience containing champions who have changed jobs and enable Slack alerts on the audience.