# Source: https://loops.so/docs/creating-emails/uploading-custom-email.md

> ## Documentation Index
> Fetch the complete documentation index at: https://loops.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Uploading a custom email

> Use Loops with Emailify, Email Love or MJML.

<Tip>
  While we do support importing MJML, we recommend using our editor to create
  your emails. It's the easiest way to create beautiful emails that work across
  all email clients.
</Tip>

## Overview

We allow uploading of custom-coded emails created using a markup language called MJML.

You can upload custom MJML for [all three types of emails](/types-of-emails) in Loops (campaigns, loop emails and transactional emails).

When uploading custom email, make sure the email is in a `.zip` file with the following folder structure:

```bash yourEmail.zip theme={"dark"}
index.mjml
img
	|_img1.png
	|_img1.png
```

<Info>
  Important: Please make sure the MJML file is titled `index.mjml`
</Info>

**MJML**

MJML is a markup language that helps you create responsive emails. It's an established framework that helps you create beautiful emails that work across all email clients. You can read more about it at [mjml.io](https://mjml.io/)

**Figma** (via the Emailify and Email Love plugins)

Sometimes you just want that special touch to an email that only Figma can give you. We get it! That's why we support plugins [Emailify](https://www.figma.com/community/plugin/910671699871076601/emailify-html-email-builder) and [Email Love](https://www.figma.com/community/plugin/1387891288648822744/email-love-html-email-builder), which help you create beautiful emails in Figma then export into Loops.

## MJML

If you have your MJML ready, there is one step you need to complete before you can upload it into Loops...

### Add an unsubscribe URL

In your email code, you have to insert an unsubscribe link. This keeps you compliant with email sending restrictions.

All you need to do is add a `{unsubscribe_link}` tag into your MJML. When the email is sent, we will insert a contact-specific URL into this tag, which the contact can click to unsubscribe.

```HTML  theme={"dark"}
<a href="{unsubscribe_link}">Unsubscribe</a>
```

### Add dynamic content

You may want to add dynamic content (for example, a contact property or event property) into your email. You can do this using dynamic content tags.

When the email is sent, Loops will replace this tag with the actual value.

<Note>
  Remember to use camelCase format when typing your event property tags.
</Note>

For example, adding a first name [contact property](/contacts/properties) (in campaigns and loops) can be added like this:

```
Hello {firstName},
```

In loops triggered by events you can add [event properties](/events/properties) with an `EVENT_PROPERTY:` prefix:

```
Hello {EVENT_PROPERTY:firstName},
```

In transactional emails you can add [data variables](transactional/guide#add-data-variables) with a `DATA_VARIABLES:` prefix:

```
Hello {DATA_VARIABLE:firstName},
```

[Read more about dynamic content tags](/creating-emails/personalizing-emails#dynamic-tag-syntax)

## Emailify

Using Emailify, you can create well-designed emails inside Figma, then easily export them ready for Loops.

Download the free [Emailify plugin for Figma](https://www.figma.com/community/plugin/910671699871076601/emailify-html-email-builder) and launch it.

<img src="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-plugin.png?fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=e88c0611d17117a13136d0603f731c5b" alt="" data-og-width="2280" width="2280" data-og-height="2061" height="2061" data-path="images/emailify-plugin.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-plugin.png?w=280&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=d293aa311507944d152a3a4923c5a3ad 280w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-plugin.png?w=560&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=e1803dc5dac711f14a223ba3787303d0 560w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-plugin.png?w=840&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=d83558ba1a661702893f74b5a967d513 840w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-plugin.png?w=1100&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=5616f804010b33dc922fa13dbd68b1d5 1100w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-plugin.png?w=1650&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=81e9f33a7ac4f239a322221d59601f61 1650w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-plugin.png?w=2500&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=26c012159bad33c69943c8796ddd2cbe 2500w" />

### Add blocks to your email

To build your email you can drag and drop pre-made blocks provided by Emailify.

Once added you can customize each block.

<img src="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-blocks.png?fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=aa2bca6ee9f873bf218108571c30e4fb" alt="" data-og-width="2280" width="2280" data-og-height="1658" height="1658" data-path="images/emailify-blocks.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-blocks.png?w=280&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=30bbb37b7105891dc15447a9ac23a01d 280w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-blocks.png?w=560&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=5594d049f7bb0ce015485b492a6d8f44 560w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-blocks.png?w=840&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=b2c47b9092cd23d13fffba89799a4bb1 840w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-blocks.png?w=1100&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=a2c7f94d01879545e7f32b225719e853 1100w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-blocks.png?w=1650&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=e4b4b0780f59c851d7dcb01a68d43430 1650w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-blocks.png?w=2500&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=5a08e5925ec36e9668bd28ce345c78f2 2500w" />

<Note>
  Loops will automatically host all of your email images so they
  can be reliably displayed to your audience. This feature results in an odd
  quirk that you should be aware of:

  Any text in your email that matches the path to one of your images will be replaced with the new path provided by loops.

  **For example:** `img/myImage.jpg` will be replaced with something like: `https://something.com/lkjn98s08hbAF/img/lkwekHBlhk78kasj.jpg`

  For most situations this won't be an issue, only text that exactly matches the path to one of your images will be replaced.
</Note>

### Add dynamic content

You may want to add dynamic content (for example, a contact property) into your email. You can do this using dynamic content tags.

For example, adding a first name value can be added like this:

```
Hello {firstName},
```

In loops you can add event properties with an `EVENT_PROPERTY:` prefix:

```
Hello {EVENT_PROPERTY:firstName},
```

In transactional emails you can add data variables with a `DATA_VARIABLES:` prefix:

```
Hello {DATA_VARIABLE:firstName},
```

[Read more about dynamic content tags](/creating-emails/personalizing-emails#dynamic-tag-syntax)

### Add the Loops footer

While creating your email, you need to include an unsubscribe link.

To do this manually, add a link with the URL `{unsubscribe_link}`.

Alternatively, Emailify contains a pre-made Loops footer. Click **Footer**, scroll down until you see the Loops logo and click.

<img src="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-footer.png?fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=0e295a14d08a7c79e30ef63ceb36c504" alt="" data-og-width="2280" width="2280" data-og-height="2058" height="2058" data-path="images/emailify-footer.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-footer.png?w=280&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=184cfb0fba21f41685745c483e78a892 280w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-footer.png?w=560&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=92c10b09342e0bb87646170fbc359e35 560w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-footer.png?w=840&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=ff1d1366bb8f951fb900d9b5503fc44e 840w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-footer.png?w=1100&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=3ee6ff2f035af8d21535d0e8644ae2b4 1100w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-footer.png?w=1650&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=3956592914e1b53137b3ce23e84648ea 1650w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-footer.png?w=2500&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=e4be71579544bf93f515a5bbc6f536c4 2500w" />

You are then free to edit the text and design of the footer (just leave the link URL value as-is).

### Export your email

When you're ready to export, click on **Export HTML** in the top right.

Then in the dropdown select **Loops**, which will generate Loops-friendly MJML.

You can add a Subject and Preview text in this step, too.

<img src="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-export.png?fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=d52c1bb723fd14754e97d84bf1507df1" alt="" data-og-width="2280" width="2280" data-og-height="2051" height="2051" data-path="images/emailify-export.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-export.png?w=280&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=dd62840d4831f3b104c09dfcab795763 280w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-export.png?w=560&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=2a53eec3c68e07ad5a34e7487b9de9a1 560w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-export.png?w=840&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=fdc6fafb72f5e71ed92e1e753c342316 840w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-export.png?w=1100&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=ec4a48a1a5f0dd266343a3299b2c1196 1100w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-export.png?w=1650&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=d0751e9284a474dde8a75d015c2471c8 1650w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-export.png?w=2500&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=c47d9e121578d4d8b60e4fd3789aa691 2500w" />

When you're ready, click the **Export for Loops** button and wait for the code to be generated.

To download your files click on the **Download your .zip file** button.

<img src="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-download.png?fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=01b13bff9e22bbdb214ec82375883a9e" alt="" data-og-width="2280" width="2280" data-og-height="1136" height="1136" data-path="images/emailify-download.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-download.png?w=280&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=e08ebdf81e9a87e8ceea9c415bc9b6d3 280w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-download.png?w=560&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=93e61f27a9f5b1a51cdd1044e8474446 560w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-download.png?w=840&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=ef96f0efb68f7cfc23157ac7a28ab36b 840w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-download.png?w=1100&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=88c8a199b26fa1c3b551714b910e0720 1100w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-download.png?w=1650&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=5ae19b799527344c1ee7004795f70d11 1650w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emailify-download.png?w=2500&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=39ac26b9546a25b273a11495c30bade4 2500w" />

## Email Love

Email Love is a Figma Plugin that enables you to design and export responsive and accessible HTML emails directly from Figma. Email Love includes an “Export for Loops” option that downloads an MJML file that can easily be imported into Loops.

[Download the Email Love Figma Plugin](https://www.figma.com/community/plugin/1387891288648822744/email-love-html-email-builder)

<img src="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-plugin.png?fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=57bf6dd89db504017428ca31c89c50ff" alt="Email Love Figma plugin" data-og-width="2280" width="2280" data-og-height="1382" height="1382" data-path="images/emaillove-plugin.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-plugin.png?w=280&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=4cf8af4b53e7f1f009b17a55bc98328e 280w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-plugin.png?w=560&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=52051706405a88fa939a6a680b11c9da 560w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-plugin.png?w=840&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=7c8fa7e7198c70933d841ff6d92664f0 840w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-plugin.png?w=1100&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=b1a340c3b180fa20d13c59fe51b8f7c4 1100w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-plugin.png?w=1650&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=72fc0995de17b58298d550f261b2c9c6 1650w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-plugin.png?w=2500&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=1d4dbcb95267e889fba2b95117725e97 2500w" />

To run the plugin, click the **Actions** menu in the Figma toolbar, then under the **Plugins & Widgets** tab select **Email Love -> HTML Email Builder**.

### Add components to your email

You can now start designing your email template using Email Love’s pre-built components.

Select the frame you created in the previous section (where you want components to be added). From the plugin pane select one of the component types and then the component you want to add.

<img src="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-components.png?fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=f2af817c92a63c6360d214dfcce130a4" alt="Adding components" data-og-width="2280" width="2280" data-og-height="1836" height="1836" data-path="images/emaillove-components.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-components.png?w=280&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=ef5ef4f682563698ad17554e3cebabc1 280w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-components.png?w=560&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=d05bc7e9f3bd458d5e7487f931351c9a 560w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-components.png?w=840&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=b04edd85513541e08e4d47febd037603 840w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-components.png?w=1100&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=1d18e53dee44dac57d69f9e49444f1b0 1100w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-components.png?w=1650&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=13547f746c9bd3bc28468a6ea0925f9f 1650w, https://mintcdn.com/loops/I7MiNuGd9K5dwTEQ/images/emaillove-components.png?w=2500&fit=max&auto=format&n=I7MiNuGd9K5dwTEQ&q=85&s=bfc8a86c300667254a3917510223ac1c 2500w" />

### Customize components

You can customize every component you add to your design. Each component features layers and frames that replicate the structure of MJML. For example, selecting **mj-section** in a header component enables you to update the background color and selecting **mj-image** in the header enables you to update the logo.

Go through each component and update the text, images, and styles as you wish.

### Add an unsubscribe link

For campaign and loops emails you need to include an unsubscribe link in your email.

If you add a **Footer** component Email Love will automatically add a Loops unsubscribe link at the time of export.

Alternatively you can code an unsubscribe link manually by adding a link element with the URL `{unsubscribe_link}`.

```HTML  theme={"dark"}
<a href="{unsubscribe_link}">Unsubscribe</a>
```

### Add dynamic content

You may want to add dynamic content (for example, a contact property) into your email. You can do this using dynamic content tags.

For example, adding a first name value can be added like this:

```
Hello {firstName},
```

In loops you can add event properties with an `EVENT_PROPERTY:` prefix:

```
Hello {EVENT_PROPERTY:firstName},
```

In transactional emails you can add data variables with a `DATA_VARIABLES:` prefix:

```
Hello {DATA_VARIABLE:firstName},
```

[Read more about dynamic content tags](/creating-emails/personalizing-emails#dynamic-tag-syntax)

### Export for Loops

When your email is finished, click on the frame you want to export. Click **Export** and select "Loops" from the **Export** dropdown. Then click **Export to Loops** to generate a ZIP containing MJML and any included images, which you can then upload into Loops.

## Upload into Loops

Once you have MJML with an unsubscribe link included, you can upload it into Loops.

Click the **Code** styling option in the editor panel. This will reveal the file picker, where you can upload your ZIP file.

<img src="https://mintcdn.com/loops/1DdZd7QTRR4Srm-l/images/upload-email.png?fit=max&auto=format&n=1DdZd7QTRR4Srm-l&q=85&s=40d7aba1c83c87fa8ea3bc3e6f3f7156" alt="" data-og-width="2280" width="2280" data-og-height="1458" height="1458" data-path="images/upload-email.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/1DdZd7QTRR4Srm-l/images/upload-email.png?w=280&fit=max&auto=format&n=1DdZd7QTRR4Srm-l&q=85&s=38f36f7c0d59dd8459d256aabd07e15d 280w, https://mintcdn.com/loops/1DdZd7QTRR4Srm-l/images/upload-email.png?w=560&fit=max&auto=format&n=1DdZd7QTRR4Srm-l&q=85&s=b64ed9588ba1878be0c04606a39aab95 560w, https://mintcdn.com/loops/1DdZd7QTRR4Srm-l/images/upload-email.png?w=840&fit=max&auto=format&n=1DdZd7QTRR4Srm-l&q=85&s=f955578365ec5ba0fd34d1dd3d18f34a 840w, https://mintcdn.com/loops/1DdZd7QTRR4Srm-l/images/upload-email.png?w=1100&fit=max&auto=format&n=1DdZd7QTRR4Srm-l&q=85&s=0294ed914b39f097a32068b99a2c910f 1100w, https://mintcdn.com/loops/1DdZd7QTRR4Srm-l/images/upload-email.png?w=1650&fit=max&auto=format&n=1DdZd7QTRR4Srm-l&q=85&s=3644dead7b1bcdb9e2d9c874bb92f61f 1650w, https://mintcdn.com/loops/1DdZd7QTRR4Srm-l/images/upload-email.png?w=2500&fit=max&auto=format&n=1DdZd7QTRR4Srm-l&q=85&s=4076c894ed8e7427930f9f81a6c88d11 2500w" />

If you exported from Emailify, open the ZIP you downloaded. Drag and drop the `.zip` file found inside the **\_zips (For upload to Loops.so)** folder. Then click **Upload**.

If you exported from Email Love, upload the generated `.zip` file then click **Upload**.

Your email is now uploaded into Loops and can be sent out!

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