# Source: https://loops.so/docs/guides/product-updates.md

> ## Documentation Index
> Fetch the complete documentation index at: https://loops.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Product updates

> Our updated, definitive guide for sending product updates.

## Introduction

A product update should be sent once a month with updates about what you shipped recently. This typically includes new features, improvements, and bug fixes.

Things to keep in mind:

* Brevity is key. Users don't want to read a novel.
* If you send valuable content, users will come to expect (and open) it.
* It's okay to send multiple emails in a month if that's your shipping cadence.

<Card title="Email best practices" icon="lightbulb" href="/guides/open-rates">
  Learn more tips for crafting effective emails and improving open rates.
</Card>

## How to craft a product update email:

<Frame caption="Example of a product update email sent from Loops">
  <img src="https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=ccb380f8c5efe02b058a39adda101efc" alt="Example of a product update email sent from Loops" data-og-width="1280" width="1280" data-og-height="805" height="805" data-path="images/product-updates.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?w=280&fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=a463787d404f22eb4a03d096bcb090e1 280w, https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?w=560&fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=f7b627a7a20ab84e7d1aa2b7be328cc5 560w, https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?w=840&fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=d88b38f61ec68ff59cf088edc8f40a62 840w, https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?w=1100&fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=f1e33c9c28b1b2273af34529c1d300f2 1100w, https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?w=1650&fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=76d9c2eda0f5c525bd52e7a6bb901079 1650w, https://mintcdn.com/loops/W7EWSDUW0GR-XWrp/images/product-updates.png?w=2500&fit=max&auto=format&n=W7EWSDUW0GR-XWrp&q=85&s=69bfbc46d74e4ef566273b664fce7772 2500w" />
</Frame>

1. [Create a new email Campaign](/creating-emails/editor)
2. Add your logo at the top of the email, [save it as a component](/creating-emails/components) if you haven't already.
3. Add a simple subject line, like "The latest updates from Loops"
4. Add a simple intro paragraph, with a link to the full changelog, potentially socials and a highlight of the most important changes along with a call to action to read the full email.
5. Try to limit the number of updates to 2-3, and make sure they are relevant to the content. It's better to have a single or a couple impactful, relevant updates than a long list of updates that are not relevant to the user.
6. In the footer, add a link to the full changelog, socials, and a link to unsubscribe.
7. [Send the email!](/sending-first-email)

<Warning>
  Be careful not to overwhelm your users with too many updates. Focus on the
  most impactful changes.
</Warning>

## Choosing your audience

### For new senders

If you're just starting out, send to all users and maintain a steady cadence over time.

### For established senders

If you have an existing list but haven't sent product updates before:

* Send to active users who have engaged with your product in the last 30 days
* Include users who have created an account in the last 30 days
* If the audience size is less than 5,000 users, send to all users

<Card title="Audience segmentation" icon="users-viewfinder" href="/contacts/filters-segments">
  Learn how to create targeted segments for your product updates.
</Card>

<CardGroup cols={2}>
  <Card title="Creating emails" icon="envelope" href="/sending-first-email">
    Learn how to create and send your first email in Loops.
  </Card>

  <Card title="Personalizing emails" icon="wand-magic-sparkles" href="/creating-emails/personalizing-emails">
    Add dynamic content to make your product updates more relevant.
  </Card>

  <Card title="Email components" icon="shapes" href="/creating-emails/components">
    Create reusable elements for consistent product update emails.
  </Card>

  <Card title="Types of emails" icon="envelope-circle-check" href="/types-of-emails">
    Explore different types of emails you can send with Loops.
  </Card>
</CardGroup>