# Source: https://docs.klarna.com/resources/marketing-tools/partner-marketing-legal-guidelines/canada.md

# Partner marketing legal guidelines - Canada

For Klarna’s Canada specific terms and conditions please visit: [<https: ca="" legal="" www.klarna.com=""></https:>](https://www.klarna.com/ca/legal/) **Keep it simple.** Don’t lose a customer because the payment instructions were too complicated, but do make it clear what you are offering. **Stand out for the right reason.** Highlight the payment option you offer, but be sure to be clear, fair and not misleading. **Be sensitive to the situation.** Consider what is going with your customers and in the wider market as a whole. Use this knowledge to decide how you promote and market Klarna in all your channels. One message does not fit all circumstances. **Don't encourage debt.** Do not encourage shoppers to spend outside of their means. Using phrases such as *‘strapped for cash?’*, *‘don’t wait until payday’* or *‘broke AF’* are unacceptable and irresponsible. You have an obligation to ensure your customers stay financially healthy. ﻿**Make sure your ads are socially responsible to consumers and society.**Offers or benefits should not be linked to credit marketing which are likely to make the credit offer attractive.**​*Klarna may review and monitor your advertising and marketing of Klarna's products and services, including through automated means, to ensure your marketing complies with applicable laws, rules, and regulations.*** '''