# Source: https://docs.klarna.com/resources/marketing-tools/global-marketing-assets/marketing-for-integrated-partners.md

# Marketing for integrated partners

## Welcome to the Klarna partner marketing hub – your essential guide for seamlessly integrating Klarna into your marketing efforts. As our partner, you have access to a full suite of tools and information designed to help you effectively showcase Klarna's payment solutions to your customers.

### Here's a snapshot of what's available:

**Brand guidelines and assets:**

- Logos and trademarks
- Partner logo lockups
- Pre-approved messaging
- Ready-made advertising banners
- Ready-made email templates

**In-store activation instructions**

**Klarna landing page implementation guidance**

**Compliance guidance and promotion best practices**


![Screenshot_2025-05-05_at_13.32.08.png](Screenshot_2025-05-05_at_13.32.08.png)
*Screenshot_2025-05-05_at_13.32.08.png*

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### When marketing with Klarna, it's crucial to adhere to these best practices

- **Use approved messaging:** Rely on Klarna-approved messaging to maintain clarity and prevent misinterpretation of our products and terms.
- **Promote responsible spending:** Advocate for sensible shopping habits and refrain from suggesting that customers spend beyond their means. 
- **Keep it clear and informative:** Aim for messaging that is simple, transparent, and educational, especially during the checkout process to ensure customer comprehension.
- **Utilize pre-made assets**: Leverage our downloadable banners and templates to save time and ensure message consistency.
- **Avoid exaggeration:**Refrain from overstating the benefits or sharing personal opinions about financial products. Be careful not to appear as giving financial advice.
- **Be sensitive and contextual:** Always take into account the wider economic context and individual customer circumstances when promoting Klarna across different media.