# Source: https://docs.intelligems.io/personalizations/targeting-personalizations/targeting-modes-for-personalizations.md

# Targeting Modes for Personalizations

Intelligems offers two broad modes of Audience Targeting: **Permanent** and **Temporary.**

* [**Permanent**](#permanent-audience) **-** is useful if once someone is eligible for a Personalization, and as long as that personalization is active you want them to continue to receive that experience.
* [**Temporary**](#temporary-audience) - is useful if the conditions by which someone qualifies may "expire". For example, if you target New Visitors, a new visitor will see a Personalization but eventually no longer qualify. Similarly, if someone who comes via a specific link qualifies, after a certain amount of time they may no longer qualify.

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## **Permanent Audience**

A **Permanent Audience** is a group of users that are permanently included or excluded from a Personalization. Once a user is evaluated and placed in or excluded from a permanent audience, their status remains unchanged for the duration of the experiment.

#### Characteristics:

* **Static Assignment**: Once assigned, users in a permanent audience will not be re-evaluated for inclusion or exclusion based on behavior or conditions.
* **No Expiration**: Users who are included or excluded from a permanent audience are never automatically re-evaluated after a certain time period.

### Temporary Audience

A **Temporary Audience** is a group of users who are dynamically included or excluded from a Personalization based on an evaluation frequency. Users in a temporary audience are re-evaluated periodically to determine if they should remain included in the experiment or be excluded.

#### Characteristics:

* **Dynamic Assignment**: Users are periodically evaluated to see if they should remain in the audience. This re-evaluation happens after a set period (called the **evaluation frequency**).
* **Evaluation Frequency**: This is the number of days between re-evaluations. During each re-evaluation, the user can be included or excluded based on the defined conditions.