# Source: https://docs.intelligems.io/analytics/experiment-analytics/metric-definitions/discounts.md

# Discounts

Within the Discounts tab, you will find:

#### Discount Metrics

* **% of Orders with Discount:** Number of orders with discount applied divided by total orders placed by visitors in the experience.
* **Average Discount:** Average discount per order. If "Discounted Orders Only" is selected in the top right of this section, this is the average discount considering orders with a discount only. If "All Orders" is selected, this is the average discount across all orders, including 0s from orders with no discount.
* **Discount % of Gross Revenue:** Discounts divided by gross revenue. If "Discounted Orders Only" is selected, the denominator is gross revenue from orders with a discount. If "All Orders" is selected, the denominator is total gross revenue, including all orders.
* **Discount % of Gross Profit:** Discounts divided by gross profit. If "Discounted Orders Only" is selected, the denominator is gross profit from orders with a discount. If "All Orders" is selected, the denominator is total gross profit, including all orders.

#### Discount Histogram

This chart shows distribution of orders by total discount.

#### Metric Details

This section provides time series for key discount metrics.

#### By Audience

This section shows key discount metrics by audience types.