# Source: https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases.md

# Content Test Common Use Cases

Content testing is a powerful tool for businesses because it enables them to determine what types of messages, formats, and visuals resonate best with their target audience. By experimenting with different content variations—whether it's headlines, images, or calls-to-action—companies can gather insights on what drives engagement, conversions, and brand loyalty. This data-driven approach helps optimize marketing strategies, ensuring content is not only relevant but also effective in achieving specific goals. Content testing reduces guesswork, improves ROI, and ensures that businesses connect with their audience in meaningful ways.

Check out the below common test designs for inspiration on how to get started:

{% content-ref url="content-test-common-use-cases/landing-page-testing" %}
[landing-page-testing](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/landing-page-testing)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/testing-a-brand-new-theme" %}
[testing-a-brand-new-theme](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/testing-a-brand-new-theme)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/testing-different-imagery" %}
[testing-different-imagery](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/testing-different-imagery)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/testing-cart-elements" %}
[testing-cart-elements](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/testing-cart-elements)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/testing-announcement-bar-text" %}
[testing-announcement-bar-text](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/testing-announcement-bar-text)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/navigation-menu" %}
[navigation-menu](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/navigation-menu)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/testing-checkout-blocks" %}
[testing-checkout-blocks](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/testing-checkout-blocks)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/tariff-testing-on-vs-off" %}
[tariff-testing-on-vs-off](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/tariff-testing-on-vs-off)
{% endcontent-ref %}

{% content-ref url="content-test-common-use-cases/testing-express-payment-options" %}
[testing-express-payment-options](https://docs.intelligems.io/getting-started/common-use-cases/content-test-common-use-cases/testing-express-payment-options)
{% endcontent-ref %}