# Source: https://docs.intelligems.io/analytics/sitewide-analytics/performance-p-and-l.md

# Performance P\&L

### **Overview**

The **Performance P\&L** is a unified store-level performance dashboard with the following features:

* Recent Performance Snapshot: View recent performance snapshots and all data observed since installation.
  * Compare PPV, RPV, CVR, AOV, and Gross Margin and more.
* Historic Performance Over Time: Trend metrics over time with weekly or monthly grouping.
* Profit and Loss Details: View full P\&L in table form with profit and revenue breakdowns.
* Filter capabilities: Filter by device, visitor type, channel, z-score, country, and landing page.

#### Filter Details

* **Matched to Session:** Orders where checkout journey was directly observed via Intelligems script.
* **All Orders:** Includes POS, subscriptions, and non-web orders. Orders that didn’t reach checkout in any way.

By default, our views are filtered to Orders Matched to Session in order to enable visitor-based metrics as well as visitor-based filters

The remaining filters are consistent in definition and operation with [filters in Experiment Analytics](https://docs.intelligems.io/analytics/experiment-analytics/filters)

<figure><img src="https://2052204893-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2SvefuMLsJyJPAcVXeWc%2Fuploads%2Fgit-blob-88347391c47e73715fdcacf2a6d9261f21e94256%2Fimage.png?alt=media" alt=""><figcaption></figcaption></figure>

#### Metric Definitions:

Metric definitions are consistent between Experiment Analytics and Sitewide Analytics. Details around specific metrics can be found [here](https://docs.intelligems.io/analytics/experiment-analytics/metric-definitions).

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