# Source: https://docs.intelligems.io/getting-started/common-use-cases/offer-test-common-use-cases.md

# Offer Test Common Use Cases

Offer testing is a powerful strategy because it allows businesses to identify which promotions, discounts, or incentives most effectively attract and convert customers. By experimenting with different types of Offers, companies can assess the impact on customer behavior, sales volume, and profitability. This helps fine-tune marketing efforts, ensuring that the right balance of value is presented to customers without sacrificing margins. Offer testing provides actionable insights, reduces the risk of ineffective promotions, and maximizes revenue by tailoring offers to what truly motivates consumers.

Check out the below common test designs for inspiration on how to get started:

{% content-ref url="offer-test-common-use-cases/the-volume-discount-duel" %}
[the-volume-discount-duel](https://docs.intelligems.io/getting-started/common-use-cases/offer-test-common-use-cases/the-volume-discount-duel)
{% endcontent-ref %}

{% content-ref url="offer-test-common-use-cases/gifting-games" %}
[gifting-games](https://docs.intelligems.io/getting-started/common-use-cases/offer-test-common-use-cases/gifting-games)
{% endcontent-ref %}