# Source: https://docs.intelligems.io/checkout/checkout-experiences-library.md

# Checkout Personalizations Library

We built Checkout Personalizations to be the best checkout tool to power content right on your Checkout page to improve conversion, AOV, and profit per visitor, right inside of Intelligems.

## How to Think About Checkout Personalizations

Every great checkout experience comes down to three simple questions: **Where, Who, and What.**\
Together, these three pieces form the backbone of your checkout strategy, shaping how you communicate trust, urgency, and brand values at the final step of the journey.

### Where does it appear?

The location of your block is one of the biggest levers for conversion impact.

* **Above the Order Summary**: Build trust right before customers review their cart totals.
* **Below the Order Total**: Reinforce key benefits before payment (for example, free returns or warranty).
* **Above the Payment Section**: Encourage final commitment with social proof or guarantees.
* **Bottom of Checkout**: Use closing reassurance like “Secure payment processing” or “Ships in 24 hours.”

Each position changes the customer’s perception, from confidence before commitment to relief after reassurance.

### Who should see it?

Checkout Experiences can be customized and targeted to reach the right customer segments.

* **All Visitors**: Use universal trust signals like badges and guarantees.
* **New vs. Returning Visitors**: Offer reassurance for first-time buyers or special perks for repeat customers.
* **Geographic Targeting**: Display shipping promises or payment methods specific to a customer’s region.

A well-targeted checkout experience feels personal, not generic, and reinforces confidence in the brand.

### What do you want to communicate?

The content of your block should answer one question:

> “What message will help a shopper complete their purchase with confidence?”

* **Trust & Assurance**: Secure checkout, SSL encryption, 30-day returns, warranty.
* **Value Reinforcement**: Free shipping, lifetime guarantee, made in USA, sustainably sourced.
* **Social Proof**: “Trusted by 100,000+ customers” or influencer endorsements.
* **Urgency or Timeliness**: “Orders placed before 2 PM ship same day.”

Each message plays a role in reducing hesitation and improving conversion at the finish line.

{% hint style="success" %}
**Pro Tip:** A Checkout Personalization can include multiple blocks. Combine a trust badge above your payment section with a social proof header or image block for maximum impact.
{% endhint %}

### Why it matters

Checkout is your most valuable piece of real estate. A few well-placed words or icons can be the difference between an abandoned cart and a completed sale.\
By pairing the right message, to the right audience, in the right place, you create trust and momentum that carry shoppers across the finish line.

Put simply:\
**A great checkout experience builds confidence, clarity, and connection, all in service of higher conversion and happier customers.**

## 6 Checkout Personalizations To Build Right Now with Intelligems

1. [Trust Badges – Brand Promises (Shipping, Returns, Warranty etc.)](https://docs.intelligems.io/checkout/checkout-experiences-library/how-to-set-up-brand-promise-badge-icons-at-checkout)
2. [Header – 100,000 Happy Customers](https://docs.intelligems.io/checkout/checkout-experiences-library/how-to-set-up-a-shipping-cutoff-message-at-checkout-1)
3. [Callout – Shipping Reminder](https://docs.intelligems.io/checkout/checkout-experiences-library/how-to-set-up-a-shipping-cutoff-message-at-checkout)
4. [Image – Influencer Endorsement](https://docs.intelligems.io/checkout/checkout-experiences-library/how-to-set-up-a-shipping-cutoff-message-at-checkout-2)
5. [Product - Upsell Test (showing 1 vs. 3 products)](https://docs.intelligems.io/checkout/checkout-experiences-library/how-to-set-up-a-product-upsell-checkout-test)
6. [Product - Showing a Single Product Upsell at Checkout](https://docs.intelligems.io/checkout/checkout-experiences-library/how-to-set-up-a-single-product-upsell-checkout-experience)

## More Checkout Personalization Ideas

Once you’ve watched the walkthrough videos above, explore these examples for inspiration.\
Each one can be built directly using blocks in Intelligems.

### Callout Blocks

Bold, single-line trust or reassurance statements.

* Trusted by 1M+ Customers — Brand authority and social proof
* Free Shipping on orders over $100 — Confirm benefit already earned
* Holiday Delivery Guarantee — “Order now, arrives by Dec 24”
* 100% Satisfaction Guaranteed — Comfort against buyer’s remorse
* New Customer? No Worries — Easy Returns — Welcome new buyers
* Limited Stock — Secure Your Order Now — Light urgency near payment
* 30-Day Free Returns — Deepen return confidence
* Ships in 24 Hours — Prevent hesitation over fulfillment speed
* Lifetime Warranty Promise — Reinforce quality and durability
* Questions? We’re Here to Help — Support presence builds trust
* Order Protection Included — Call out Route or Corso coverage
* Gift-Friendly Checkout — “Free gift receipt & exchange options”
* Price Match Guarantee — Remove price-shopping hesitation
* Made in the USA / Local Craft — Values-based purchase reinforcement
* Trusted Since 2012 — Brand heritage and trust signal
* Family Owned & Operated — Emotional brand connection
* Student / Military Discounts Available — Value reinforcement

### Product Upsells

Show one more multiple product upsells at checkout

* Top-selling one-size-fits-all SKU –– no hesitation, no choices to make
* Accessory Add-On — complementary item that pairs with your hero product
* Care Kit Upsell — cleaning, maintenance, or care products for longevity
* Under $25 Add-On –– top items to reach free shipping threshold
* Merch or branded accessory — Lightweight brand extension item&#x20;

### Badge Tiles / Badge Lists

Multiple icons or certification badges.

* Secure Payment Guarantee — Visa, Mastercard, SSL, Shop Pay
* Buy Now, Pay Later Options — Afterpay, Klarna, Shop Pay
* Verified Reviews Badge Row — “4.8★ from 10,000+ reviews”
* Satisfaction Icons Set — Returns, Support, Secure grouped icons
* Certifications & Ethical Icons — Fair Trade, Organic, FSC imagery
* Carbon Neutral Shipping Badge Set — Environmental trust icons

### Image Blocks

High-impact single images or seals.

* Sustainably Sourced Materials — Ethical reassurance
* Ethical Supply Chain Promise — Worker standards and sustainability
* Climate Friendly Shipping — Carbon offset note
* Handcrafted Quality — Craftsmanship and artisan value
* Local Business Badge — “Family Owned” or “Handmade Locally”
* Eco Certification Seal — Example: “Certified B-Corp”
* Brand Story Signature Image — Founder signature or brand pledge
* Donation Promise Image — “1% of sales donated” seal
* Lifetime Guarantee Seal — Bold guarantee icon image
* Magazine or Press Feature Badge — “As seen in Vogue / GQ”
* Influencer or Brand Ambassador Quote — “Guy Fieri’s favorite cookware”