# Source: https://dub.co/docs/conversions/leads/deferred.md

> ## Documentation Index
> Fetch the complete documentation index at: https://dub.co/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Deferred lead tracking

> Learn how to track a deferred lead conversion event with Dub

<Note>
  Conversion tracking requires a [Business plan](https://dub.co/pricing)
  subscription or higher.
</Note>

When it comes to [conversion tracking](/conversions/quickstart), a `lead` event happens when a user performs an action that indicates interest in your product or service. This could be anything from:

* Signing up for an account
* Booking a demo meeting
* Joining a mailing list

<Frame>
  <img className="rounded-lg border border-gray-100" src="https://assets.dub.co/help/conversion-lead-event.png" alt="A diagram showing how lead events are tracked in the conversion funnel" />
</Frame>

However, there are times where signups alone might not be the clearest indicator of a lead conversion event. For instance, you might want to track a more meaningful lead event such as:

* A user completing their first meeting on [Granola](https://partners.dub.co/granola)
* A user making their first search query on [Perplexity](https://partners.dub.co/perplexity)
* A user dictating their first 2,000 words on [Wispr Flow](https://partners.dub.co/flow)

In these cases, you can use deferred lead tracking to defer the actual lead event creation to a subsequent request:

<Frame>
  <img className="rounded-lg border border-gray-100" src="https://mintcdn.com/dub/kbPgPLgaQdzIeSwY/images/conversions/deferred-lead-tracking.png?fit=max&auto=format&n=kbPgPLgaQdzIeSwY&q=85&s=4d102c1a60ddb2c30782484e6f43e7a4" alt="A diagram showing how deferred lead tracking works" data-og-width="2081" width="2081" data-og-height="1011" height="1011" data-path="images/conversions/deferred-lead-tracking.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/dub/kbPgPLgaQdzIeSwY/images/conversions/deferred-lead-tracking.png?w=280&fit=max&auto=format&n=kbPgPLgaQdzIeSwY&q=85&s=f4a85ae3565321622c627212382b7729 280w, https://mintcdn.com/dub/kbPgPLgaQdzIeSwY/images/conversions/deferred-lead-tracking.png?w=560&fit=max&auto=format&n=kbPgPLgaQdzIeSwY&q=85&s=3ff2b4f17197725c306b3f52241e3098 560w, https://mintcdn.com/dub/kbPgPLgaQdzIeSwY/images/conversions/deferred-lead-tracking.png?w=840&fit=max&auto=format&n=kbPgPLgaQdzIeSwY&q=85&s=91a33ae29521cc61f1629c76995a8a64 840w, https://mintcdn.com/dub/kbPgPLgaQdzIeSwY/images/conversions/deferred-lead-tracking.png?w=1100&fit=max&auto=format&n=kbPgPLgaQdzIeSwY&q=85&s=5e3d5d4f838c05f452d03e026f3618cb 1100w, https://mintcdn.com/dub/kbPgPLgaQdzIeSwY/images/conversions/deferred-lead-tracking.png?w=1650&fit=max&auto=format&n=kbPgPLgaQdzIeSwY&q=85&s=aa1e90e0d534696e50e321ac8eab227f 1650w, https://mintcdn.com/dub/kbPgPLgaQdzIeSwY/images/conversions/deferred-lead-tracking.png?w=2500&fit=max&auto=format&n=kbPgPLgaQdzIeSwY&q=85&s=6ae674c5afe00f5121398e2489a6c524 2500w" />
</Frame>

<Tip>
  Deferred lead tracking is particularly useful for tracking **sales-qualified
  leads (SQLs)** – both for marketing attribution purposes, as well as to make
  sure that you're [rewarding
  partners](https://dub.co/help/article/partner-rewards) for qualified leads
  (instead of just pure signups) with [Dub Partners](https://dub.co/partners).
</Tip>

## Prerequisites

First, you'll need to enable conversion tracking for your Dub links to be able to start tracking conversions:

<Tip>
  If you're using [Dub Partners](/partners/quickstart), you can skip this step
  since partner links will have conversion tracking enabled by default.
</Tip>

<AccordionGroup>
  <Accordion title="Option 1: On a workspace-level">
    To enable conversion tracking for all future links in a workspace, you can do the following:
    To enable conversion tracking for all future links in a workspace, you can do the following:

    1. Navigate to your [workspace's Analytics settings page](https://app.dub.co/settings/analytics).
    2. Toggle the **Workspace-level Conversion Tracking** switch to enable conversion tracking for the workspace.

    <Frame>
      <img src="https://mintcdn.com/dub/7gz73MV2fRr5fJas/images/conversions/enable-conversion-tracking-workspace.png?fit=max&auto=format&n=7gz73MV2fRr5fJas&q=85&s=f810945d33a42f45de3e06647b2cfd15" alt="Enabling conversion tracking for a workspace" data-og-width="3082" width="3082" data-og-height="1529" height="1529" data-path="images/conversions/enable-conversion-tracking-workspace.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/dub/7gz73MV2fRr5fJas/images/conversions/enable-conversion-tracking-workspace.png?w=280&fit=max&auto=format&n=7gz73MV2fRr5fJas&q=85&s=514f7549b9a65a40fc4224ea68859e06 280w, https://mintcdn.com/dub/7gz73MV2fRr5fJas/images/conversions/enable-conversion-tracking-workspace.png?w=560&fit=max&auto=format&n=7gz73MV2fRr5fJas&q=85&s=9c002882f7093efb76ae4be72e5f0312 560w, https://mintcdn.com/dub/7gz73MV2fRr5fJas/images/conversions/enable-conversion-tracking-workspace.png?w=840&fit=max&auto=format&n=7gz73MV2fRr5fJas&q=85&s=d4da71527556174d30b71c0f9acdad6f 840w, https://mintcdn.com/dub/7gz73MV2fRr5fJas/images/conversions/enable-conversion-tracking-workspace.png?w=1100&fit=max&auto=format&n=7gz73MV2fRr5fJas&q=85&s=c887363f92b258c3493267e2f4a3dd8e 1100w, https://mintcdn.com/dub/7gz73MV2fRr5fJas/images/conversions/enable-conversion-tracking-workspace.png?w=1650&fit=max&auto=format&n=7gz73MV2fRr5fJas&q=85&s=e1b23eb5cf148df63105fdc572e6936b 1650w, https://mintcdn.com/dub/7gz73MV2fRr5fJas/images/conversions/enable-conversion-tracking-workspace.png?w=2500&fit=max&auto=format&n=7gz73MV2fRr5fJas&q=85&s=1623f4206427342d87df828a17d66438 2500w" />
    </Frame>

    This option will enable conversion tracking in the [Dub Link Builder](https://dub.co/help/article/dub-link-builder) for all future links.
  </Accordion>

  <Accordion title="Option 2: On a link-level">
    If you don't want to enable conversion tracking for all your links in a workspace, you can also opt to enable it on a link-level.

    To enable conversion tracking for a specific link, open the [Dub Link Builder](https://dub.co/help/article/dub-link-builder) for a link and toggle the **Conversion Tracking** switch.

    <Frame>
      <img src="https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=4153d4a981e2a13324464ca3d30625cd" alt="Enabling conversion tracking for a link" data-og-width="2345" width="2345" data-og-height="908" height="908" data-path="images/conversions/enable-conversion-tracking.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?w=280&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=0984b50a4b6987e7bc4f8f3975559d0e 280w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?w=560&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=673093d978579d5cd19e22b2c786f6a4 560w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?w=840&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=94cb269be979162dd8bb74b2a5b614e9 840w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?w=1100&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=4572ec2e03c96b50d1da93f8b3f04636 1100w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?w=1650&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=f0a017e718cc81ae682e89809e4dab25 1650w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?w=2500&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=078ec13ca0166c3b751d24271c1d2171 2500w" />
    </Frame>

    <Tip>
      You can also use the `C` keyboard shortcut when inside the link builder to
      quickly enable conversion tracking for a given link.
    </Tip>
  </Accordion>

  <Accordion title="Option 3: Via the API">
    Alternatively, you can also enable conversion tracking programmatically via the [Dub API](/api-reference/introduction). All you need to do is pass `trackConversion: true` when creating or updating a link:

    <CodeGroup>
      ```javascript Node.js theme={null}
      const link = await dub.links.create({
        url: "https://dub.co",
        trackConversion: true,
      });
      ```

      ```python Python theme={null}
      link = d.links.create(url="https://dub.co", track_conversion=True)
      ```

      ```go Go theme={null}
      link, err := d.Links.Create(ctx, &dub.CreateLinkRequest{
          URL: "https://dub.co",
          TrackConversion: true,
      })
      ```

      ```ruby Ruby theme={null}
      s.links.create_many(
        ::OpenApiSDK::Operations::CreateLinkRequest.new(
          url: "https://dub.co",
          track_conversion: true,
        )
      )
      ```
    </CodeGroup>
  </Accordion>
</AccordionGroup>

Then, you'd want to install the `@dub/analytics` script to your website to track conversion events.

You can install the `@dub/analytics` script in several different ways:

<CardGroup>
  <Card title="React" icon="react" href="/sdks/client-side/installation-guides/react" horizontal />

  <Card title="Manual installation" icon="browser" href="/sdks/client-side/installation-guides/manual" horizontal />

  <Card
    title="Framer"
    icon={
    <svg
      width="74"
      height="111"
      viewBox="0 0 74 111"
      fill="none"
      xmlns="http://www.w3.org/2000/svg"
      className="w-7 h-7"
    >
      <path d="M0 0H73.8374V36.9892H36.9187L0 0Z" fill="#eb5611" />
      <path d="M0 36.989H36.9187L73.8374 73.9796H0V36.989Z" fill="#eb5611" />
      <path d="M0 73.9797H36.9187V110.97L0 73.9797Z" fill="#eb5611" />
    </svg>
  }
    href="/sdks/client-side/installation-guides/framer"
    horizontal
  />

  <Card title="Shopify" icon="shopify" href="/sdks/client-side/installation-guides/shopify" horizontal />

  <Card title="WordPress" icon="wordpress" href="/sdks/client-side/installation-guides/wordpress" horizontal />

  <Card title="Webflow" icon="webflow" href="/sdks/client-side/installation-guides/webflow" horizontal />

  <Card title="Google Tag Manager" icon="google" href="/sdks/client-side/installation-guides/google-tag-manager" horizontal />
</CardGroup>

<Check>
  You can **verify the installation** with the following tests:

  1. Open the browser console and type in `_dubAnalytics` – if the script is installed correctly, you should see the `_dubAnalytics` object in the console.
  2. Add the `?dub_id=test` query parameter to your website URL and make sure that the `dub_id` cookie is being set in your browser.

  If both of these checks pass, the script is installed correctly. Otherwise, please make sure:

  * The analytics script was added to the `<head>` section of the page
  * If you're using a content delivery network (CDN), make sure to purge any cached content
</Check>

## Step 1: Track a deferred lead event

First, when the user completes the action that indicates interest in your product or service, you'll need to track a deferred lead event. Examples include:

* Signing up for an account
* [Booking a demo meeting on HubSpot](/conversions/leads/hubspot)
* Joining a mailing list

To do this, you'll need to set the `mode` property to `deferred` when tracking the lead event. With this, Dub will still track the customer and the click ID they came from, but defer the actual lead event creation to a subsequent request.

<CodeGroup>
  ```javascript Node.js theme={null}
  import { Dub } from "dub";

  const dub = new Dub();

  const dubId = req.cookies["dub_id"];
  if (dubId) {
    await dub.track.lead({
      clickId: dubId,
      mode: "deferred",
      eventName: "Sign Up",
      customerExternalId: customer.id,
      customerName: customer.name,
      customerEmail: customer.email,
      customerAvatar: customer.avatar,
    });
    // delete the dub_id cookie
    res.cookies.set("dub_id", "", {
      expires: new Date(0),
    });
  }
  ```

  ```python Python theme={null}
  from dub import Dub
  import os

  dub = Dub(token=os.environ['DUB_API_KEY'])

  dub_id = request.cookies.get('dub_id')
  if dub_id:
      dub.track.lead({
          'click_id': dub_id,
          'mode': 'deferred',
          'event_name': 'Sign Up',
          'external_id': customer.id,
          'customer_name': customer.name,
          'customer_email': customer.email,
          'customer_avatar': customer.avatar
      })
      # delete the dub_id cookie
      response.delete_cookie('dub_id')
  ```

  ```go Go theme={null}
  package main

  import (
      "context"
      dub "github.com/dubinc/dub-go"
      "net/http"
  )

  d := dub.New(
      dub.WithSecurity(os.Getenv("DUB_API_KEY")),
  )

  dubId, err := r.Cookie("dub_id")
  if err == nil {
      _, err = d.Track.Lead(context.Background(), &operations.TrackLeadRequest{
          ClickId:         dubId.Value,
          Mode:            "deferred",
          EventName:       "Sign Up",
          customerExternalId:      customer.ID,
          CustomerName:    customer.Name,
          CustomerEmail:   customer.Email,
          CustomerAvatar:  customer.Avatar,
      })
      // delete the dub_id cookie
      http.SetCookie(w, &http.Cookie{
          Name:    "dub_id",
          Value:   "",
          Expires: time.Unix(0, 0),
      })
  }
  ```

  ```ruby Ruby theme={null}
  require 'dub'

  dub = ::OpenApiSDK::Dub.new
  dub.config_security(
    ::OpenApiSDK::Shared::Security.new(
      token: ENV['DUB_API_KEY']
    )
  )

  dub_id = cookies[:dub_id]
  if dub_id
    req = ::OpenApiSDK::Operations::TrackLeadRequest.new(
      click_id: dub_id,
      mode: 'deferred',
      event_name: 'Sign Up',
      external_id: customer.id,
      customer_name: customer.name,
      customer_email: customer.email,
      customer_avatar: customer.avatar
    )
    dub.track.lead(req)
    # delete the dub_id cookie
    cookies.delete(:dub_id)
  end
  ```

  ```php PHP theme={null}
  <?php

  require 'vendor/autoload.php';

  use Dub\Dub;
  use Dub\Models\Operations;

  $dub = Dub::builder()->setSecurity($_ENV["DUB_API_KEY"])->build();

  $dubId = $_COOKIE['dub_id'] ?? null;
  if ($dubId) {
      $request = new Operations\TrackLeadRequest();
      $request->clickId = $dubId;
      $request->mode = 'deferred';
      $request->eventName = 'Sign Up';
      $request->customerExternalId = $customer->id;
      $request->customerNasme = $customer->name;
      $request->customerEmail = $customer->email;
      $request->customerAvatar = $customer->avatar;

      $dub->track->lead($request);
      // delete the dub_id cookie
      setcookie('dub_id', '', time() - 3600);
  }
  ```
</CodeGroup>

## Step 2: Track a qualified lead event

Once the user completes the action that makes them a qualified lead, you can then track a qualified lead event. To do this, you'll repeat the same lead tracking request as before, but without the `mode` property and by setting the `clickId` property to an empty string.

<CodeGroup>
  ```javascript Node.js theme={null}
  import { Dub } from "dub";

  const dub = new Dub();

  await dub.track.lead({
    clickId: "",
    eventName: "Sign Up",
    customerExternalId: customer.id,
    customerName: customer.name,
    customerEmail: customer.email,
    customerAvatar: customer.avatar,
  });
  ```

  ```python Python theme={null}
  from dub import Dub
  import os

  dub = Dub(token=os.environ['DUB_API_KEY'])

  dub.track.lead({
      'click_id': '',
      'event_name': 'Sign Up',
      'external_id': customer.id,
      'customer_name': customer.name,
      'customer_email': customer.email,
      'customer_avatar': customer.avatar
  })
  ```

  ```go Go theme={null}
  package main

  import (
      "context"
      dub "github.com/dubinc/dub-go"
      "net/http"
  )

  d := dub.New(
      dub.WithSecurity(os.Getenv("DUB_API_KEY")),
  )

  d.Track.Lead(context.Background(), &operations.TrackLeadRequest{
      ClickId:         "",
      EventName:       "Sign Up",
      customerExternalId:      customer.ID,
      CustomerName:    customer.Name,
      CustomerEmail:   customer.Email,
      CustomerAvatar:  customer.Avatar,
  })
  ```

  ```ruby Ruby theme={null}
  require 'dub'

  dub = ::OpenApiSDK::Dub.new
  dub.config_security(
    ::OpenApiSDK::Shared::Security.new(
      token: ENV['DUB_API_KEY']
    )
  )

  req = ::OpenApiSDK::Operations::TrackLeadRequest.new(
      click_id: '',
      event_name: 'Sign Up',
      external_id: customer.id,
      customer_name: customer.name,
      customer_email: customer.email,
      customer_avatar: customer.avatar
  )
  dub.track.lead(req)
  ```

  ```php PHP theme={null}
  <?php

  require 'vendor/autoload.php';

  use Dub\Dub;
  use Dub\Models\Operations;

  $dub = Dub::builder()->setSecurity($_ENV["DUB_API_KEY"])->build();

  $request = new Operations\TrackLeadRequest();
  $request->clickId = '';
  $request->eventName = 'Sign Up';
  $request->customerExternalId = $customer->id;
  $request->customerNasme = $customer->name;
  $request->customerEmail = $customer->email;
  $request->customerAvatar = $customer->avatar;

  $dub->track->lead($request);
  ```
</CodeGroup>

## View your conversions

Once you've completed the setup, all your tracked conversions will show up in [Dub Analytics](https://dub.co/analytics). We provide 3 different views to help you understand your conversions:

* **Time-series**: A [time-series view](https://app.dub.co/dub/analytics?view=timeseries) of the number clicks, leads and sales.

<Frame>
  <img src="https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=7380bc6120ade538b2b65eefdc76d3ed" alt="Time-series line chart" data-og-width="2400" width="2400" data-og-height="1260" height="1260" data-path="images/conversions/timeseries-chart.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?w=280&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=430758e529cd22c5d28f976ee7da5379 280w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?w=560&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=9cf861c9aa7cf680f46ce32585303d2b 560w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?w=840&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=999b05a7805bd208b4649fc67a3b45e0 840w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?w=1100&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=42baa1d9d42c26ed191875fef033128a 1100w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?w=1650&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=127ee673f66f2079f236985ec754416e 1650w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?w=2500&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=1c0696bb18043dd86388f03d09aed450 2500w" />
</Frame>

* **Funnel chart**: A [funnel chart view](http://app.dub.co/analytics?view=funnel) visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).

<Frame>
  <img src="https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=6275caafcfc3be6d8b498149222f225e" alt="Funnel chart view showing the conversion & dropoff rates from clicks → leads → sales" data-og-width="2400" width="2400" data-og-height="1260" height="1260" data-path="images/conversions/funnel-chart.png" data-optimize="true" data-opv="3" srcset="https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?w=280&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=df57b14d04dd585c5236f6fcf16a4963 280w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?w=560&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=fc1689a06ce8ceecf1487faca8730d06 560w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?w=840&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=b69533d460a2bc95964d7f6d2e5f23f4 840w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?w=1100&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=43b86431662a4c214a36fbf5405abb4a 1100w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?w=1650&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=687f900f0b8732301c43c8ee18ca7dd4 1650w, https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?w=2500&fit=max&auto=format&n=F9cdc9nB_SI4yl65&q=85&s=aed9e63c7fd1fb67c463920c73911cba 2500w" />
</Frame>

* **Real-time events stream**: A [real-time events stream](https://app.dub.co/events) of every single conversion event that occurs across all your links in your workspace.

<Frame>
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