# Source: https://docs.crewai.com/en/enterprise/guides/salesforce-trigger.md

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# Salesforce Trigger

> Trigger CrewAI crews from Salesforce workflows for CRM automation

CrewAI AMP can be triggered from Salesforce to automate customer relationship management workflows and enhance your sales operations.

## Overview

Salesforce is a leading customer relationship management (CRM) platform that helps businesses streamline their sales, service, and marketing operations. By setting up CrewAI triggers from Salesforce, you can:

* Automate lead scoring and qualification
* Generate personalized sales materials
* Enhance customer service with AI-powered responses
* Streamline data analysis and reporting

## Demo

<iframe className="w-full aspect-video rounded-xl" src="https://www.youtube.com/embed/oJunVqjjfu4" title="CrewAI + Salesforce trigger demo" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen />

## Getting Started

To set up Salesforce triggers:

1. **Contact Support**: Reach out to CrewAI AMP support for assistance with Salesforce trigger setup
2. **Review Requirements**: Ensure you have the necessary Salesforce permissions and API access
3. **Configure Connection**: Work with the support team to establish the connection between CrewAI and your Salesforce instance
4. **Test Triggers**: Verify the triggers work correctly with your specific use cases

## Use Cases

Common Salesforce + CrewAI trigger scenarios include:

* **Lead Processing**: Automatically analyze and score incoming leads
* **Proposal Generation**: Create customized proposals based on opportunity data
* **Customer Insights**: Generate analysis reports from customer interaction history
* **Follow-up Automation**: Create personalized follow-up messages and recommendations

## Next Steps

For detailed setup instructions and advanced configuration options, please contact CrewAI AMP support who can provide tailored guidance for your specific Salesforce environment and business needs.