# Source: https://docs.avaamo.com/user-guide/release-notes/v6.0-to-v6.4.x-releases/v6.4.x/whats-new-in-v6.4.0.md

# What's new in v6.4.0?

In this release, a new feature - **An outreach campaign program** has been introduced.

In simple terms, Outreach is defined as "reach further than".  Elaborating on the same concept, an outreach campaign program is about reaching out or providing services to a wider set of targeted audiences.

For example, you can set up a vaccination drive outreach campaign program and send invitations out to all the contacts to avail service. Such campaign programs help healthcare providers to communicate with their communities and patients in a targeted and efficient way.

Avaamo platform provides out-of-the-box features to set up an outreach campaign program.

<figure><img src="https://2934665269-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LpXFTiTgns4Ml77XGi3%2Fuploads%2FPu7vmakjEhRZ36683GjP%2F6.4-outreach-campaign.png?alt=media&#x26;token=19e77b08-c302-4c49-90ae-6f0eeee837ad" alt=""><figcaption></figcaption></figure>

The following are a few key capabilities of this feature:

* Make conversational AI proactive: Instead of customers reaching out to conversational AI, the outreach program in the Avaamo Conversational AI platform reaches out to customers.&#x20;
* Campaign scheduling: Ability to send a campaign message immediately, schedule at a predefined agreed time, or as a recurring schedule.
* Faster reach to a wider audience
* Ability to configure campaigns in multiple channels such as SMS, C-IVR, and MS Teams.

{% hint style="info" %}
&#x20;**Note**: The outreach feature is enabled on-demand. Contact Avaamo Support, for further assistance.
{% endhint %}

### Key terms

Before you start creating your first outreach program, the following are a few terms of the Outreach feature available in the Avaamo Conversational AI Platform:

* **Recipient List**: List of users for whom the campaign is intended.&#x20;
* **Template**: A customized re-usable message that is sent to the campaign recipients.
* **Filters**: Configure filters based on the column names and values in the recipient CSV such as location, age, date of birth, or gender. When a filter is associated with a campaign, the campaign is triggered to only those recipients matching the filter criteria.&#x20;

See [Quick start](https://docs.avaamo.com/user-guide/outreach/quick-start), for a quick article on creating your first outreach program.

### Campaign channel

In this release, an outreach campaign can be configured in the following channels:

1. [SMS](https://docs.avaamo.com/user-guide/outreach/quick-start/campaign-in-sms-channel)
2. [C-IVR](https://docs.avaamo.com/user-guide/outreach/quick-start/campaign-in-c-ivr-channel)
3. [MS Teams](https://docs.avaamo.com/user-guide/outreach/quick-start/campaign-in-ms-teams-channel)

### Outreach - REST APIs&#x20;

The following are new APIs introduced as a part of the Outreach feature:

* [Outreach Insights API](https://docs.avaamo.com/user-guide/outreach/outreach-rest-apis/outreach-insights-api)
* [Outreach Changelog API](https://docs.avaamo.com/user-guide/outreach/outreach-rest-apis/outreach-changelog-api)
* [SMS Reporting API](https://docs.avaamo.com/user-guide/ref/avaamo-platform-api-documentation/sms-reporting-api)
* [SMS Opt status API](https://docs.avaamo.com/user-guide/outreach/outreach-rest-apis/sms-opt-status-api)